Report name: 57. CITY MARKETING QUALITY AUDIT

Report scope: Management, Organizational structure, Information technology, Most problematic parts, Most functional parts, Process complexity.

COMPANY
  • Company Name: City marketing and public relations audit
  • Country: Czechia
AUDITOR
  • Name: City marketing and public relations audit
  • E-Mail: info@myaudit.org
  • Web: 57. City marketing and public relations audit
REPORT
  • Report ID: 5f5ccf76-3701-40b1-b1bd-34d0bc4ea384
  • Audit Date: 2024-02-02 19:00:07
TOTAL SCORE

ASSESSMENT SUMMARY

HEALTH-CHECK RESULTS
PROCESS AREA
AS IS RATE
MAX RATE
SCORE
01. OBJECTIVES
10
100
10%
02. PLANNING
20
100
20%
03. PR
30
100
30%
04. SOCIAL NETWORKS
40
100
40%
05. CITIZENS
50
100
50%
06. TOOLS
60
100
60%
07. FINANCE
70
100
70%
08. HUMAN RESOURCES
80
100
80%

RECOMMENDED CORRECTIVE ACTION

CATEGORY
ACTION DESCRIPTION
01. OBJECTIVES
Research and definition of clear and measurable marketing goals for the city.
02. PLANNING
Conducting an analysis of the urban environment and identifying key elements for a successful marketing plan.
03. PR
Survey of the perception of the city in the media and identification of key areas for image improvement.
04. SOCIAL NETWORKS
Creating a content strategy for social media in order to reach the city's target group.
05. CITIZENS
Introduction of personalized communication channels so that citizens have access to relevant information.
06. TOOLS
Selection and implementation of new tools based on needs and changes in the behavior of citizens.
07. FINANCE
Creating a team for communication with citizens and strengthening internal communication.
08. HUMAN RESOURCES
Diversification of financial resources for marketing purposes and search for partnership opportunities.

TOTAL SCORE DEFINITION

RANGE
SCORE LEVEL
DESCRIPTION
>33%
Level 1 - Strategic
Engaging citizens in discussions and obtaining their views can provide valuable insight into community needs. Subsequently, it is advisable to create a plan for the modernization and optimization of processes with an emphasis on transparency and efficiency. Cooperation with experts and the involvement of city staff in training can support better implementation of new procedures. Emphasis on technological innovation and digitization can also increase the efficiency of urban processes. Overall, it is necessary to create a strategy that will respond to the specifics of the city and improve the quality of services provided to citizens.
34-66%
Level 2 - Preferred
Strengthen communication with citizens and get their views and feedback on processes. Encourage innovation and modernize technology systems to increase the efficiency and speed of services provided. Make sure the teams working on city processes are sufficiently trained and motivated. Regularly monitor results and respond to changes in society and technology to maintain the increasing success of city processes.
67-90%
Level 3 - Maintained
Identify the key factors that led to success and implement strategies to maintain and strengthen these aspects. Furthermore, improve communication with citizens, involve them in decision-making processes and strengthen transparency. Invest in modern technologies and data analysis for more efficient and faster provision of city services. Support sustainability and smart city initiatives. In addition, continuously train staff and create an environment of innovation and teamwork. Monitor performance and collect feedback to be able to dynamically respond to the changing needs of the city and residents.
91-100%
Level 4 - Excellence
Continuously monitor and update existing procedures to ensure optimal efficiency and citizen satisfaction. Pay attention to sustainable and ecological initiatives that support the environment and quality of life in the city. Invest in modern technologies, artificial intelligence and digitization to further improve services and operational efficiency. Strengthen citizen participation in decision-making processes and maintain transparency. Continually develop the skills of workers so that they are ready to face future challenges. The city should be flexible and capable of innovation to respond to the dynamics of the urban environment and the changing needs of the inhabitants.

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